15 HUGE Mistakes on Social Media That Will Destroy Your Online Business
Many solopreneurs make significant social media errors without even realising them. Do not misunderstand us; making mistakes is perfectly acceptable and even beneficial because they help us learn. However, failing to acknowledge and correct our errors puts both our brand and our company at risk. Yes, if you repeatedly commit these social media mistakes, it could be detrimental. You are surely aware of how easily a poor reputation can spread and how difficult it is to establish a positive one.
1. Begin without a defined plan and objectives
You will pay a high price for not having a solid plan and goals in place. Start by picking up a tip from a successful person. Then, put your plan of action and objectives on paper, and make sure you ACT Enormously every single day.
2. Restricting your activity to a single social media platform
You are at risk if you just use one social networking platform. Your account may be easily deleted from any social networking site. How will you handle it then? You will either see a decrease in your revenue or experience a complete lack of money. For this reason, it's essential to include other media, such as email marketing and blogging.
3. Not posting anything on a daily basis
You're not the only one who is having trouble with this. It might be challenging to come up with so many concepts and topics. We all made or continue to make one of the biggest social media blunders when we did that. Establish a relationship of trust with your audience, you must be present for them every single day. Let's face it, nobody like working with folks who are inconsistent. It's simply unprofessional.
4. Posting things that don’t make any sense to your audience
Find a way to make whatever information you give, even if it has nothing to do with your industry or company, benefit you. Post everything relating to your business at all times. Because people followed your company account to see content relating to the business you are operating, if you put unrelated content on your business social media account, your audience will quickly unfollow you.
5. Using your social media account for nothing but reposting other people's posts and quotes
Posting motivating or inspiring quotes on occasion is OK. However, don't do it every day. Why? Because social media is filled with quotations and you don't do anything to assist your viewers, it quickly becomes uninteresting. If you want to share a quotation, remember to include your commentary. In this manner, your audience will learn about your thoughts and emotions. It will become easier for your audience to relate to you.
6. Opting out of the 80-20 rule
Your lifestyle, values, tales, quotations, and anything else you want to share with your audience which makes sense and is somewhere related to your business should make up 80% of your post and videos. 20% of the page should not be about your business only. But what do you often see on social media? Right, there's business here and there. The 100% rule, which states that all posts must be about business, is being adopted by certain solopreneurs and marketers.
7. Ignoring your audience
You should NEVER make another serious error of ignoring your audience. Include them in your posts and videos rather than disregard them. Yet how? Follow the 80/20 Rule. Share your experience with them and ask if they have had similar challenges. Request them to share their experiences with you.
8. Not being social at all
You're wasting your time if you want to use social media but aren't going to be social. We all know how important time is, so you surely don't want to do that, right? How can I be friendlier? We discussed how to engage your audience by asking them questions and incorporating them into your presentation. In addition, you have to tell your tale. Yes, I am aware that showing vulnerability can be unsettling, but this is the ideal way to convert your audience into devoted followers and eager customers. If you act as though everything in your life is wonderful, you have no hurdles to overcome, and your life is perfectly amazing, they won't believe you. It feels so phoney!
9. Discrediting other businesses
void disparaging others or corporations. You talk more about yourself than the other person. And I can assure you that you do not flatter yourself. When you have a terrible reputation, people tend to avoid you, which will harm your brand. I am aware that it might be tempting to criticise someone if they have been unfair to you initially. Be a nicer person, though, and let them see that they didn't harm you. Additionally, you don't want to squander your valuable time, right? Afterwards, avoid emulating them and continue living your life.
10. Using low-quality images on your social media
Images on social media are what we all see initially. Additionally, you will always assume that a product will be of low quality when you see a poor-quality photograph. We won't advise spending a lot of money on a professional photographer because there are websites that offer free beautiful images that you can use as needed or take pictures with a phone that has good picture quality.
11. Posting an emoji "thumbs up" in response
The worst kind of reply is an emoji thumbs-up. It ought to be prohibited always! However, some people continue to use it often. You will be insulted if you question someone about their job and they respond with a thumbs-up emoji. That only demonstrates their lack of interest. If you notice someone using the thumbs-up emoji in that way, please tell them to STOP! I know you're clever and you're not doing it that way. The thumbs-up reaction in messenger is not appropriate.
12. Spamming in messenger or elsewhere
We must admit that we have made a lot of progress since we used to get so much spamming. When we were just starting as marketers in 2013, we encountered more spammers. I believe that more people now see that this is the incorrect approach. But as we all know, there are still those celebrities who believe this would make them rich. They will never experience that, which is unfortunate. When social media networks threaten to deactivate your account, they are not kidding. Numerous marketers whose Facebook profiles or pages were lost were reported to us. Our social media guidelines must be followed by us.
13. Trying to do everything on your own
If you try to do everything on your own, you will eventually burn out. Avoid making that error since it will cost you a lot more than you realise. Because of all the everyday Social Media chores, you'll have to complete, it's easy to become overburdened. A seasoned social media marketer who can manage your social media and help you produce some sales and engagement should be given this task. If you think it would be expensive, you're mistaken; it just costs Rs.400 to Rs.500 every day, which is about the same as your daily coffee expense.
14. Not knowing your audience
Another major social media error that you must avoid is this one. You will waste both your time and their time by attracting the incorrect individuals if you do not know who your intended audience is. Will your earnings rise? No, there will not be any. A person trying to purchase a mango cannot be sold a phone. That is clear?
15. Not at all using free social media built-in tools
There are several free built-in social media platforms available, including IGTV, Facebook Live, Instagram Stories, and Facebook Stories. If you aren't using the tools, you are missing out since each social media network likes it when you utilise them, which is why they created them. Use each tool to its fullest potential. Your engagement will increase as a result of them rewarding you by displaying your content to a larger audience. This is a fantastic and cost-free approach to reaching more people and boosting your income.
You must now be aware of the social media blunders you have made to date, which have already negatively impacted your company in several ways. If you're just starting, reading this blog will save you from making blunders like that. Please feel free to get in touch with us if you need a reputable company to manage your social media accounts so that you can make the most of them, attract more audience, and ultimately increase your revenue and long-term business growth.
